About
Crafting Mobile Experiences That Matter
NitiPlay LLC publishes high-quality iOS and Android games and gaming utility apps — built by Ismail Lahniti and shipped on the App Store & Google Play.
Ismail Lahniti
Founder & Lead Developer
Meet the Founder
Ismail Lahniti is a 23-year-old mobile app developer from Morocco and the founder of NitiPlay LLC. He has built and shipped a growing catalog on the App Store — puzzle games like Arrow Maze Rush, Arrow Way Out, and Pawdoku, plus utilities like RBX Counters.
- 4 apps live on the Apple App Store
- Cross-platform Flutter development for iOS & Android
- Puzzle games and gaming utility apps
- Based in Morocco, building for a global audience
Mission
Our Philosophy
We believe mobile games and utilities should feel premium — fast, beautiful, and respectful of the player's time.
Quality First
Every pixel, animation, and interaction is intentional. We ship products we're proud to put our name on.
Player-Centric
Great apps solve real problems and create genuine joy. We build for players, not metrics alone.
Global Reach
From Morocco to the world — our apps are designed for international audiences with localization in mind.
Ready to Build Something Extraordinary?
Whether you're launching a game, building a gaming utility, or looking for a publishing partner — let's create something players will love.